Why is paid advertising important for brands?

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Paid advertising is important for brands because it provides immediate visibility to the right audience. Unlike organic methods, paid campaigns like Google Ads or social media ads let you target specific demographics, locations, and interests, ensuring your message reaches potential customers.
It’s also measurable—brands can track clicks, conversions, and ROI to optimize campaigns in real time. For businesses in Lucknow, partnering with a digital marketing agency helps combine paid advertising with SEO and content strategies, maximizing both reach and effectiveness.