24-08-2025, 11:51 PM
Before you build, you must plan. First, define your target audience. Who are you trying to reach? What are their pain points? What are their goals and challenges? Understanding your audience is crucial. Next, map out the customer journey. How do your leads become customers? What steps do they take? Each step needs a specific message. This journey map will be your guide. For example, a new lead needs introductory content. A lead who has visited your pricing page needs different content. They are further along in their journey.
Therefore, you must create content for each stage. The content should be educational. It should not be overly promotional. Think of blog posts and case studies. Webinars and e-books are also great. The content must solve a problem. It should show your expertise. Make sure the content is high quality. Poor quality content will not engage your leads. High quality content builds credibility. This is a very important step.
Creating Your Nurture Streams in Marketo
Marketo uses "streams" for nurture programs. A stream is a set of content. It is delivered over time. You can have multiple streams. Each stream can target a different audience. For example, you might belarus phone number library have one stream for small businesses. Another stream could be for large enterprises. The content in each stream would be different. This ensures relevance. Relevance is key for engagement. Marketo's smart campaigns power these streams.
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The first step is to create a new program. Inside the program, you create a new stream. Next, you add your content to the stream. Each piece of content is an "asset." It could be an email or a landing page. You set the delivery schedule for each asset. For instance, the first email goes out immediately. The second email goes out three days later. Marketo lets you set these intervals. You can also add "pauses" between emails. This prevents overwhelming your leads.
Understanding Marketo's Logic for Nurturing
Marketo's logic is based on triggers. A trigger is an event. This event starts a program. For instance, a lead fills out a form. That action can be a trigger. You can also use other triggers. A person clicks a link in an email. This could be a trigger. A lead visits a specific web page. This can also be a trigger. Marketo calls these "smart lists." A smart list is a group of leads. The list updates automatically. It adds people who meet the criteria.
For example, a smart list could be "website visitors." It would include anyone who has visited your site. Another list might be "e-book downloaders." This list would include everyone who downloaded a specific e-book. These lists are the foundation of your nurture programs. You can use these lists to define your audience. Then, you can send them targeted messages. This makes your communication much more effective.
Therefore, you must create content for each stage. The content should be educational. It should not be overly promotional. Think of blog posts and case studies. Webinars and e-books are also great. The content must solve a problem. It should show your expertise. Make sure the content is high quality. Poor quality content will not engage your leads. High quality content builds credibility. This is a very important step.
Creating Your Nurture Streams in Marketo
Marketo uses "streams" for nurture programs. A stream is a set of content. It is delivered over time. You can have multiple streams. Each stream can target a different audience. For example, you might belarus phone number library have one stream for small businesses. Another stream could be for large enterprises. The content in each stream would be different. This ensures relevance. Relevance is key for engagement. Marketo's smart campaigns power these streams.
The first step is to create a new program. Inside the program, you create a new stream. Next, you add your content to the stream. Each piece of content is an "asset." It could be an email or a landing page. You set the delivery schedule for each asset. For instance, the first email goes out immediately. The second email goes out three days later. Marketo lets you set these intervals. You can also add "pauses" between emails. This prevents overwhelming your leads.
Understanding Marketo's Logic for Nurturing
Marketo's logic is based on triggers. A trigger is an event. This event starts a program. For instance, a lead fills out a form. That action can be a trigger. You can also use other triggers. A person clicks a link in an email. This could be a trigger. A lead visits a specific web page. This can also be a trigger. Marketo calls these "smart lists." A smart list is a group of leads. The list updates automatically. It adds people who meet the criteria.
For example, a smart list could be "website visitors." It would include anyone who has visited your site. Another list might be "e-book downloaders." This list would include everyone who downloaded a specific e-book. These lists are the foundation of your nurture programs. You can use these lists to define your audience. Then, you can send them targeted messages. This makes your communication much more effective.