What Are the Most Effective Marketing Techniques for Scaling a Crypto Exchange?

[Sophiastephen]

Hi everyone,

I'm working on growth strategies for a mid-sized crypto exchange and wanted to gather insights from those who’ve been through similar scaling phases.

So far, we’ve experimented with:

• Organic SEO for long-tail crypto keywords
  
• Twitter and Reddit ad campaigns
  
• Some influencer outreach on YouTube and X (formerly Twitter)
  
• Email drip campaigns for user onboarding and retention
  

These have worked decently, but we’re hitting a plateau in active user growth.

Curious to know:

• Which marketing tactics gave you the best ROI during your scaling phase?
  
• Did you use any specialized agencies that actually understood crypto audiences?
  
• Is performance marketing worth the investment in this space?
  
• Any regional strategies that worked well for LATAM, SEA, or MENA audiences?
  

Also stumbled upon XDMinds' crypto exchange marketing services — they seem to focus specifically on this niche. Has anyone here worked with them or a similar agency?

Looking forward to hearing your thoughts and learning from your experience!