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TikTok followers vs views – which is more important? - Jonivick - 26-05-2025

If you’re working to grow your presence on TikTok, one big question might be on your mind: Should I focus more on getting TikTok followers or TikTok views? Both numbers are visible on your profile and matter in their own ways, but many creators often wonder which one is more important in the long run. Whether you’re a content creator, influencer, or brand, understanding the difference can help you make smarter content decisions.
In this article, we’ll break down what TikTok followers and views really mean, why they matter, and which one should be your main focus—especially if you’re just starting out.
What Are TikTok Followers?
Your TikTok followers are people who choose to subscribe to your content. When someone follows you, they’re more likely to see your future videos on their “Following” feed. Gaining followers means building a loyal audience who likes what you do and wants to keep up with your latest posts.
Why followers matter:
  • You build a fan base that supports you.
  • More followers give your account credibility and social proof.
  • Followers are more likely to engage with your future content.
  • Some TikTok features (like going live) require a minimum number of followers.
But remember, having lots of TikTok followers doesn’t guarantee your videos will get high views. That’s where video views come in.
What Are TikTok Views?
Views represent how many times your videos are watched. A view can come from anyone on TikTok—followers or people who discover your video through the “For You” page. TikTok’s algorithm helps push videos to a wider audience if they perform well early on (like high watch time, engagement, etc.).
Why views matter:
  • They show how popular and engaging a video is.
  • More views = more chances for followers and shares.
  • Views help boost your visibility across the app.
  • Viral videos can bring in hundreds or thousands of new followers.
Views are the engine that powers growth on TikTok. Even if you don’t have many followers, one viral video can change everything.
TikTok Followers vs Views – Key Differences
Let’s look at a simple comparison to understand the differences better:
Feature
Followers
ViewsWhat it shows
Your fanbase and audience size
How popular a video is
Who it involves
People who choose to follow you
Anyone on TikTok
Long-term value
High – helps build a community
Medium – boosts visibility
Easy to increase?
Harder – needs trust and interest
Easier – one viral video can spike
Monetization help
Yes – brands look at followers
Yes – high views bring exposure

Which Is More Important?
The answer depends on your goal:
If You’re a Creator or Influencer:
Focus on both—but lean more toward followers. Brands and sponsors often care about how many loyal fans you have. A strong follower base means more long-term success and better engagement on future videos.
If You’re Trying to Go Viral:
Focus on views. When your goal is exposure, video views are key. More views bring more followers, likes, and shares. They also help TikTok’s algorithm recognize your content as valuable.
If You’re Building a Brand or Business:
Start with views to reach more people. Once people like what they see, they will follow. This strategy brings organic, interested followers who are more likely to support your brand.
Can You Have One Without the Other?
Yes, and it happens often.
  • You can have many views and few followers: This happens when a video goes viral, but people don’t feel the need to follow for more content.
  • You can also have many followers but low views: This may happen if you’re not posting often or your recent content isn’t engaging enough.
That’s why it’s important to balance both. You want views to grow, and followers to stay.
Tips to Get More TikTok Views AND Followers
Here are some simple ways to grow both your followers and views naturally:
  1. Post Consistently
    Try to post at least 3–5 times a week to stay active.
  2. Use Trending Sounds and Hashtags
    TikTok promotes content that uses trending audio and popular hashtags.
  3. Hook Your Audience in 3 Seconds
    The first few seconds are crucial. Start with something interesting to stop people from scrolling.
  4. Engage With Comments
    Replying to comments builds community and encourages others to interact with your content.
  5. Create Valuable or Entertaining Content
    Whether it’s funny, inspiring, or educational—make your content worth watching.
  6. Add a Call to Action
    Tell viewers what to do: “Follow for more tips,” “Like if you agree,” etc.
Final Thoughts
Both TikTok followers and views are important, but they play different roles in your success. Think of it like this: views help you grow, and followers help you stay.
If you’re just starting, focus on getting more views by creating quality, shareable content. Over time, those views will turn into followers who stick around for your next post. And once you build a strong fan base, it becomes easier to grow even faster.
So, don’t stress too much about the numbers. Keep creating, stay consistent, and success will follow.